Strategic Partnership With ATTA

The Institute for Turnaround and Transformation (The IFT) and the Asia Transformation and Turnaround Association (ATTA) are delighted to announce that they have signed a Strategic Partnership agreement, increasing the international reach of both organisations and providing new commercial opportunities to existing members.

The deal, which comes at a time of strengthening commercial and cultural ties between the UK and Asia, will deliver reciprocal membership benefits between The IFT and ATTA, both of which represent highly-skilled, accredited professionals who take responsibility for delivering major change in organisations facing significant challenges.

Richard Pennycook, Chairman of The IFT said: “With our members becoming more and more involved in international assignments involving Asia, the strategic alliance with ATTA provides an ideal platform for the sharing of knowledge, regional expertise and capabilities, helping our members to better service their clients across the globe.”

For members, benefits will include access to an increased flow of work opportunities; a reliable, ready-made network of like-minded professionals to assist with internationalisation; and access to a wide range of experience and expertise. The arrangement will also provide increased market intelligence and professional information and news.

Since its inception, ATTA has modelled its principles and practices on those of The IFT and like The IFT, aims to be the leading 'go-to' organisation in its Asia geographies for transformation and turnaround expertise.

Russell Brown OBE, ATTA Chairmen, said that “ATTA and The IFT have always had close connections, and this partnership allows us to formalise that relationship. In an increasingly globalised market, this strategic alliance has the power to bring tangible benefits to all of our members, and ultimately the businesses that they support.”

Further information:
Ruby Fitzpatrick, Membership & Research Executive, The IFT: +44 203 668 0402
Jane Purser, Executive Director, ATTA: 9104 3755


Notes to editors
The IFT is Europe's international standard-bearer for the best-established, highest quality accredited professionals in turning around and transforming organisations. Applying transformational skills at challenging times in any organisation's life cycle should generate and embed value for all stakeholders. What IFT-accredited members do matters to the economy - by saving jobs, boosting productivity and growth, and protecting the interests of customers, employees, shareholders and the wider general public – and that, surely, is creating sustainable value.

ATTA is the premier professional body in Asia that brings together leaders in the transformation and turnaround sector to share their executive experience and industry knowledge. ATTA is a platform for innovative problem solvers working on the frontline of business transformation and turnaround management - the people who make day-to-day decisions that shape the future of businesses in Asia and around the world.

Richard Pennycook, former Chairman, IFT
Richard has 25 years' senior level experience in retail, hospitality, fmcg and financial services businesses and has been involved in a number of high profile turnaround and transformation situations. Richard is currently running the Co-operative Group. Prior to that, he was an IFT Award winner for the turnaround of Morrisons. He is Non-Executive Chairman of The Hut Group and a Non-Executive Director of Persimmon and Howdens.

Russell Brown OBE, former Chairman, ATTA
Russell is Founder and Managing Partner of Lehman Brown International Accountants, a China-focused accounting, taxation and business advisory firm with operations in Beijing, Hong Kong and five other offices across China, employing around 200 professionals. Russell has over 28 years' working experience including 20 years living in China and involved establishing and developing businesses in China. Prior to founding Lehman Brown, Russell was Global CFO of one of the world’s largest public relations and communications consulting companies and prior to this their Asia Pacific Regional CFO.