The Psychology of Pricing - The IFT

The Psychology of Pricing

Would you like to increase your prices by 2%? By 5%? By 100%?

This engaging and fascinating session, delivered with enthusiasm and energy, explores what makes us all tick, and explains how an understanding of human psychology can help you to get a better price for your product or service.

Find out how we decide on a price, learn how this applies to business decisions as much as consumer pricing decisions, and then discover different ways to get a higher price for whatever you sell.
You will leave this webinar with a number of ideas that you can apply to your business immediately, and with almost no cost, such as:
• One simple thing that will increase your average order value
• How to differentiate your business from your competition, so your customers no longer compare prices
• An easy change to your price that costs nothing and improves your negotiating position
• Why you might want to call your product The Super 2400
• How adding a zero can boost your sales
• How dropping a zero can boost your sales

David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, has run businesses from startups to the UK divisions of major multinationals, and has held senior marketing roles in a wide variety of industries. He currently works at an executive level with clients helping them with their marketing and pricing.

David has written a bestselling book about pricing called ‘How To Price Your Platypus’.

Notice: This event is open only to members and associates of the IFT, if you are a member, please sign in to book. For more information on becoming a member please click here

Related News

VIEW ALL

We’re excited to be hosting a Coffee Carousel morning for the Midlands, West & Wales region on 16th June between 9am and 10am. Coffee Carousel

READ MORE

NEXT EVENT - 29.06.2022

Join the IFT and Kroll for a virtual discussion on healthcare – a sector which has been impacted by increasing costs, health and safety concerns, lower government grants and staff shortages. A panel of

FIND OUT MORE

UPCOMING EVENTS

VIEW ALL
  • Date: 30.06.2022
  • Name: JOINT MIDLANDS IFT & R3 EVENT

We're pleased to invite you to a joint IFT and R3 event in Birmingham on 30th June, from 17:45-20:00. Restructuring Issues As the Midlands emerges from the pandemic and faces the headwinds of inflation and repayment

FIND OUT MORE
  • Date: 30.06.2022
  • Name: LUNCHTIME LEARNING WEBINAR – EFFECTIVE TEAMWORKING

Our next lunchtime session will focus on making the most out of teamwork, led by Susan Blum, IFT Associate, followed by a Q&A chaired by Lizzy Wood of Shoosmiths. Susan has 30 years’ experience working as a

FIND OUT MORE
  • Date: 14.07.2022
  • Name: LUNCHTIME LEARNING WEBINAR – FAMILY BUSINESSES

In this session, John Playfair, senior partner at Playfair Partnerships will explore what family businesses are, why they're different, and what you need to look out for in a turnaround situation. John will share some

FIND OUT MORE
  • Date: 21.07.2022
  • Name: LUNCHTIME LEARNING WEBINAR – The first CIGA Moratoria

In this lunchtime learning session, Paul Keddie of Macfarlanes LLP and Benji Dymant of Teneo will discuss the use of the moratorium process introduced by the Corporate Insolvency and Governance Act 2020. They will give

FIND OUT MORE
  • Date: 09.09.2022
  • Name: IFT NATIONAL CONFERENCE 2022

Tickets are now on sale for the IFT National Conference, the key knowledge and networking event for the turnaround business community. This year the conference takes place on 9th September at No.11 Cavendish Square,

FIND OUT MORE