The Psychology of Pricing - The IFT

The Psychology of Pricing

Would you like to increase your prices by 2%? By 5%? By 100%?

This engaging and fascinating session, delivered with enthusiasm and energy, explores what makes us all tick, and explains how an understanding of human psychology can help you to get a better price for your product or service.

Find out how we decide on a price, learn how this applies to business decisions as much as consumer pricing decisions, and then discover different ways to get a higher price for whatever you sell.
You will leave this webinar with a number of ideas that you can apply to your business immediately, and with almost no cost, such as:
• One simple thing that will increase your average order value
• How to differentiate your business from your competition, so your customers no longer compare prices
• An easy change to your price that costs nothing and improves your negotiating position
• Why you might want to call your product The Super 2400
• How adding a zero can boost your sales
• How dropping a zero can boost your sales

David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, has run businesses from startups to the UK divisions of major multinationals, and has held senior marketing roles in a wide variety of industries. He currently works at an executive level with clients helping them with their marketing and pricing.

David has written a bestselling book about pricing called ‘How To Price Your Platypus’.

Notice: This event is open only to members and associates of the IFT, if you are a member, please sign in to book. For more information on becoming a member please click here

NEXT EVENT - 07.03.2024

Join us on 7th March at The Studio, Manchester, from 08:30-16:00. To purchase your ticket, email info@the-ift.com.

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UPCOMING EVENTS

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  • Date: 14.03.2024
  • Name: IFT Next Midlands F1 Arcade Experience

Join us on 14th March for our next IFT Next Midlands social! Held at F1 Arcade, there will be team-based simulated races and a chance to network with your fellow turnaround professionals. There is limited capacity

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  • Date: 21.03.2024
  • Name: An update on political and economic developments and their implications for the turnaround sector, with David Gauke

21st March - 18:00 at Macfarlanes Join us on 21st March for the latest London & South IFT event, where we will hear from David Gauke of Macfarlanes.

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  • Date: 18.04.2024
  • Name: IFT Midlands Conference 2024

Join us on 18th April for our Midlands Conference! Please email info@the-ift.com for more information or to purchase your ticket.  

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