April 2019 - The IFT

Month: April 2019

The Psychology of Pricing

Posted on by IFT

Would you like to increase your prices by 2%? By 5%? By 100%?

This engaging and fascinating session, delivered with enthusiasm and energy, explores what makes us all tick, and explains how an understanding of human psychology can help you to get a better price for your product or service.

Find out how we decide on a price, learn how this applies to business decisions as much as consumer pricing decisions, and then discover different ways to get a higher price for whatever you sell.
You will leave this webinar with a number of ideas that you can apply to your business immediately, and with almost no cost, such as:
• One simple thing that will increase your average order value
• How to differentiate your business from your competition, so your customers no longer compare prices
• An easy change to your price that costs nothing and improves your negotiating position
• Why you might want to call your product The Super 2400
• How adding a zero can boost your sales
• How dropping a zero can boost your sales

David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, has run businesses from startups to the UK divisions of major multinationals, and has held senior marketing roles in a wide variety of industries. He currently works at an executive level with clients helping them with their marketing and pricing.

David has written a bestselling book about pricing called ‘How To Price Your Platypus’.

Notice: This event is open only to members and associates of the IFT, if you are a member, please sign in to book. For more information on becoming a member please click here

BTG Advisory strengthens national advisory offering with appointment of new partner

Posted on by IFT
BTG Advisory has appointed restructuring and corporate finance specialist Martin Barron as a partner in its advisory team in Leeds.

Joining from Grant Thornton, where he was a partner and led the firm’s restructuring team across Yorkshire and the North East, Martin is a qualified accountant with more than 20 years’ experience advising businesses and stakeholders. Previously, he spent 16 years with Deloitte LLP working within the firm’s restructuring services teams in Leeds and Newcastle.

Martin has worked across a wide range of sectors and organisations from small owner managed businesses to large corporates and public sector bodies. His areas of expertise include cash and working performance improvement, capital optimisation, turnaround planning, distressed debt advisory, financial and operational restructuring.

In his new role, he will strengthen BTG Advisory’s offering in the North, supporting organisations, their owners and funders, through periods of strategic, operational or organisational change.

Mark Fry, head of BTG Advisory, said: “Having such an experienced advisory partner join the team will help us further grow our advisory offering, particularly within the North. Martin is a highly -respected figure with a wide network of contacts and will be able to provide vital insight into funding and refinancing options for a whole range of organisations and stakeholders.”

Martin comments: “BTG Advisory has established an excellent reputation as a firm able to deliver a broad range of professional support, acting as a one-stop shop for business solutions. As well as offering high levels of client service, whatever the size of the business, I have also been impressed by the strength of its relationships within both the business and professional community.

 

 

“Given the uncertainties faced by businesses from both the current economic conditions and the wider political debate, having the ability to effectively manage change will be key to the success, survival and growth of organisations as they move forward. I believe BTG Advisory is well-positioned to provide the skills required by businesses and look forward to working with the team to develop the firm’s advisory services regionally and nationally.”